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Exceptional design doesn’t just support your strategy—it accelerates it, making your vision felt and understood.
TRUSTED BY
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PROVEN IMPACT

Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it.

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CHARLES STANTON
Marketing Director Faculty Group / Yelay

Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it.

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PETR VOBECKY
Co-founder Edgy

They built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!

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MAX DUZEK
Co-founder LevelUP

Studio Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!

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MARTIN KRCMAR
Marketing Advisor Kinstellar
MISION

The world is changing. Ashfall was built for it. Strategy, design, and technology, brought together by senior, multidisciplinary teams, working as one from day one.
GRADUAL FOUNDERS
Gradual_Brand_Studio_Marketa_Steinert
Marketa Steinert
Co-Founder     Brand Director
Linkedin
Gradual_Brand_Studio_Martin_Egrt
Martin Egrt
Co-Founder     Motion Director
Linkedin
Gradual_Brand_Jindra_Benko
Jindra Benko
Partner     Strategy Director
Linkedin
Our Philosophy ↗

Meet your new creative department.
See who we are and what we stand for.
SOLUTIONS
Brand
Strategy
Website
Apps

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We bridge the gap between business goals and visual storytelling.
Meet your Team ↗

$13.6M

$13.6M Series A funding following the Pebble brand launch.

$13.6M

$13.6M Series A funding following the Pebble brand launch.

$13.6M

$13.6M Series A funding following the Pebble brand launch.

$13.6M

$13.6M Series A funding following the Pebble brand launch.
FAQ
What kind of clients do we enjoy working with?
With our substantial background working with a wide range of clients, we are enthusiastic to specialize in the startup market, blockchain companies, and the dynamically evolving world of online projects for our future endeavors. We see great freedom for creative approaches here, as well as the opportunity to implement motion design, which is essential for the online environment and which we enjoy creating. We also want to experiment with technologies like creative coding and artificial intelligence in design. We see this as a space to play and create freely in the service of design! That doesn’t mean we’re not open to projects with a different focus.
What are our work principles?
Our design is driven by purpose, ensuring every element serves a meaningful role. That’s why we prefer working directly with company founders or decision-makers to ensure every design choice is practical, meaningful, and aligned with your business goals.
What makes us different from others?
Designers from the real world” is our motto, created with a touch of irony. What does it mean to us? We have over 15 years of experience working with diverse clients, from small regional businesses to large corporations, from award-winning book design to city identities. We have a keen understanding of fine typography, with a strong focus on detail along with the complexity of visual identities for various festivals, where it is necessary to address navigation systems, posters, online promotion, and cinema jingles. We enjoy interacting with people and approach our work thoughtfully. We're also interested in the viewer's perspective, how our work is perceived and whether it truly functions. Our goal is to deliver a comprehensive package that helps you with your defined needs. A subtle visual identity redesign requires a sensitive approach, which differs from a progressive logo for a digital startup that primarily wants to be seen. Our added value is our experience, professionalism, reliability, and unique solutions.
Why not just hire an in-house designer or freelancer?
In our “Retainer” collaboration product, we provide a comprehensive partnership. On our side, you'll have a team of specialists, and if you need a motion designer instead of a graphic designer, we're able to offer that. When it's necessary to involve a senior, experienced designer for just a few hours, we'll be pleased to provide that. Within the retainer, you have access to a service that cannot be replaced by a single in-house designer. It's a long-term partnership based on your current needs.
Operating Terms ↗

Defining the standards, timelines, and commitments that ensure your project’s success
BUILDING WITH US
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JINDRA BENKO
Contact for business

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business@gradual.works

GMT+1  Prague
gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Kamenicka 673/5
170 00 Prague
Czech Republic
Date of Incorporation and Registration:
November 4, 2024, C 412855
Registered with the Municipal Court in Prague
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