Brand Design
That Works
Brand Design
That Works
Brand
Design
That
Works
Projects
Sprint
Sprint
Big impact, minimal wait
Big impact, minimal wait
Big impact, minimal wait
Short Brand Workshop
Short Brand Workshop
Short Brand Workshop
Minimal lovable brand
Minimal lovable brand
Minimal lovable brand
Brief brand guidelines
Brief brand guidelines
Brief brand guidelines
4 design templates
4 design templates
4 design templates
2 weeks
2 weeks
2 weeks
Bespoke
Your complete brand identity
Your complete brand identity
Brand Workshop
Brand Workshop
Full brand design
Full brand design
Full brand guidelines
Full brand guidelines
Design templates
Design templates
Content direction
Content direction
Motion reel
Motion reel
Slide deck
Slide deck
…
…
8+ weeks
8+ weeks
Bespoke
Your complete brand identity
Brand Workshop
Full brand design
Full brand guidelines
Design templates
Content direction
Motion reel
Slide deck
…
8+ weeks
Retainer
Part-time Professional
Part-time Professional
Dedicated designer/s
Dedicated designer/s
Dedicated time
Dedicated time
Two ongoing tasks
Two ongoing tasks
Multiple revisions
Multiple revisions
Lightning turnarounds
Lightning turnarounds
Pause or cancel anytime
Pause or cancel anytime
min. 3 months
min. 3 months
Retainer
Part-time Professional
Dedicated designer/s
Dedicated time
Two ongoing tasks
Multiple revisions
Lightning turnarounds
Pause or cancel anytime
min. 3 months
Workflow
Workflow
Workflow
01
Identify
02
Design
03
Implement
We start gradually; We begin by getting to know your project and conducting a collaborative Brand Workshop. We analyze the competition, identify your target customer, and define your tone of voice—laying a solid foundation for success.
01
Identify
02
Design
03
Implement
We start gradually; We begin by getting to know your project and conducting a collaborative Brand Workshop. We analyze the competition, identify your target customer, and define your tone of voice—laying a solid foundation for success.
Designers from
the real world
Designers from
the real world
Designers from the real world
We bring our expertise in crafting premium identities for cities, corporations, and brands, creating solutions that are as effective as they are striking—tailored for even the most demanding clients.
From digging into the details to bringing ideas to life, we focus on what makes your brand tick—and make sure your audience feels it too.
We bring our expertise in crafting premium identities for cities, corporations, and brands, creating solutions that are as effective as they are striking—tailored for even the most demanding clients. From digging into the details to bringing ideas to life, we focus on what makes your brand tick—and make sure your audience feels it too.
Team
Adam Uchytil
Adam Uchytil
Adam Uchytil
Co-Founder, Idea Director
Martin Egrt
Martin Egrt
Martin Egrt
Co-Founder, Motion Director
Marketa Steinert
Marketa Steinert
Marketa Steinert
Co-Founder, Brand Director
Jan Slabihoudek
Jan Slabihoudek
Jan Slabihoudek
Brand, Web, Motion
Kristyna Markova
Kristyna Markova
Kristyna Markova
Branding, Illustration
Pavla Zabranska
Pavla Zabranska
Pavla Zabranska
Motion
Jan Sladecko
Jan Sladecko
Jan Sladecko
3D, Motion
Robert Olah
Robert Olah
Robert Olah
3D, Motion
Jiri Machu
Jiri Machu
Jiri Machu
Sound
Nahuel Gerth
Nahuel Gerth
Nahuel Gerth
Creative Coding
Jan Herman
Jan Herman
Jan Herman
Web development
Matt Kmec
Matt Kmec
Matt Kmec
Idea Making, Strategy
“
Gradual built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!”
Maxim Dužek
Co-founder LevelUP
“
Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it”
Charles Stanton
Marketing Director Faculty Group (Yelay)
“
Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!”
Martin Krčmář
Marketing Advisor Kinstellar
“
Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it”
Charles Stanton
Marketing Director Faculty Group (Yelay)
“
Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!”
Martin Krčmář
Marketing Advisor Kinstellar
“
Gradual built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!”
Maxim Dužek
Co-founder LevelUP
“
Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it”
Charles Stanton
Marketing Director Faculty Group (Yelay)
“
Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!”
Martin Krčmář
Marketing Advisor Kinstellar
“
Gradual built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!”
Maxim Dužek
Co-founder LevelUP
“
Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it”
Charles Stanton
Marketing Director Faculty Group (Yelay)
“
Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!”
Martin Krčmář
Marketing Advisor Kinstellar
“
Gradual built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!”
Maxim Dužek
Co-founder LevelUP
FAQ
Sprint vs. Bespoke?
What if I need to adjust a product?
Why we have Extras?
What kind of clients do we enjoy working with?
What are our work principles?
How do I get my brand guidelines?
What makes us different from others?
Why not just hire an in-house designer or freelancer?
How does the collaboration process work?
FAQ
Sprint vs. Bespoke?
What if I need to adjust a product?
Why we have Extras?
What kind of clients do we enjoy working with?
What are our work principles?
How do I get my brand guidelines?
What makes us different from others?
Why not just hire an in-house designer or freelancer?
How does the collaboration process work?
FAQ
Sprint vs. Bespoke?
What if I need to adjust a product?
Why we have Extras?
What kind of clients do we enjoy working with?
What are our work principles?
How do I get my brand guidelines?
What makes us different from others?
Why not just hire an in-house designer or freelancer?
How does the collaboration process work?
FAQ
Sprint vs. Bespoke?
What if I need to adjust a product?
Why we have Extras?
Sprint vs. Bespoke?
What if I need to adjust a product?
Why we have Extras?
What kind of clients do we enjoy working with?
What are our work principles?
How do I get my brand guidelines?
What makes us different from others?
Why not just hire an in-house designer or freelancer?
How does the collaboration process work?
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need? Let’s have a chat to explore your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Prague/Brno
6:34:50 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:50 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:50 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:50 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:50 AM
gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Date of Incorporation
and Registration: November 4, 2024
C 412855 registered with
the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Czech Republic
Why Gradual
Innovative design
for innovative projects
Functional system
and unique imprint
15+ years of experience
in branding
Working with clients
worldwide
Ideal for ambitious early stage
Startups, Venture Capitals, Web3, Cybersecurity, Fintech, Proptech, Healthtech