Submit a job request,
and your project will kickoff
within 24 hours.

Exceptional design doesn’t just support your strategy—it accelerates it, making your vision felt and understood.

TRUSTED BY
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PROVEN IMPACT

Gradual created a sleek, modern, and dynamic brand vehicle for Yelay that included incredible attention to detail in the application of the vehicle across multiple media formats. We couldn't be happier with the rebrand, and the amount of cut-through we've achieved with it.

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CHARLES STANTON
Marketing Director Faculty Group / Yelay

Studio Gradual consistently delivers outstanding motion design. Their professionalism, creativity, and attention to detail are top-notch. They bring ideas to life with dynamic animations and exceed expectations. Highly recommended for reliable, high-quality work!

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MARTIN KRCMAR
Marketing Advisor Kinstellar

Working with Gradual was refreshingly different. They challenged our assumptions, delivered something sharper than we imagined, and hit every deadline. What started as a project turned into a partnership.

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PETR VOBECKY
Co-founder Edgy

They built a clear and structured identity for our consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth, always on time, and we’re excited to keep building on our brand!

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MAX DUZEK
Co-founder LevelUP
MISION

The world moves fast; we stay ahead of it. 
From strategy to motion, we don’t follow trends—we define them. To ensure uncompromised craft, your brand is handled exclusively by senior experts.

GRADUAL FOUNDERS
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Marketa Steinert
Co-Founder     Brand Director
Gradual_Brand_Studio_Martin_Egrt
Martin Egrt
Co-Founder     Motion Director
Gradual_Brand_Jindra_Benko
Jindra Benko
Partner     Strategy Director

Meet your new creative department.
See who we are and what we stand for.

SOLUTIONS

We build visual systems that drive growth by merging strategic thinking with cinematic execution. We ensure your message doesn’t just reach people—it moves them. Our foundation is built on years of navigating complexity and delivering uncompromised quality.

We bridge the gap between business goals and visual storytelling.

15+

15+ Years of Strategic Craft
We’ve spent over a decade navigating complexity across branding and motion. We don’t just follow trends; we define them through years of high-stakes execution.

100%

0 Juniors. 100% Senior Experts. 
To ensure uncompromised quality, your brand is handled exclusively by multidisciplinary senior experts. No hand-offs, no fluff—just elite talent from day one.

360°

360° Brand Ecosystems
We don’t just design logos; we build entire worlds. By bridging corporate rigor with startup agility, we ensure your brand remains consistent across every digital and physical touchpoint.

9/10

9/10 Client Retention
Partnerships built for the long run. We don’t just deliver projects; we build enduring alliances. Most of our clients stay because we evolve with them, providing strategic value year after year.
FAQ
What kind of clients do we enjoy working with?
With our substantial background working with a wide range of clients, we are enthusiastic to specialize in the startup market, blockchain companies, and the dynamically evolving world of online projects for our future endeavors. We see great freedom for creative approaches here, as well as the opportunity to implement motion design, which is essential for the online environment and which we enjoy creating. We also want to experiment with technologies like creative coding and artificial intelligence in design. We see this as a space to play and create freely in the service of design! That doesn’t mean we’re not open to projects with a different focus.
What are our work principles?
Our design is driven by purpose, ensuring every element serves a meaningful role. That’s why we prefer working directly with company founders or decision-makers to ensure every design choice is practical, meaningful, and aligned with your business goals.
What makes us different from others?
Designers from the real world” is our motto, created with a touch of irony. What does it mean to us? We have over 15 years of experience working with diverse clients, from small regional businesses to large corporations, from award-winning book design to city identities. We have a keen understanding of fine typography, with a strong focus on detail along with the complexity of visual identities for various festivals, where it is necessary to address navigation systems, posters, online promotion, and cinema jingles. We enjoy interacting with people and approach our work thoughtfully. We're also interested in the viewer's perspective, how our work is perceived and whether it truly functions. Our goal is to deliver a comprehensive package that helps you with your defined needs. A subtle visual identity redesign requires a sensitive approach, which differs from a progressive logo for a digital startup that primarily wants to be seen. Our added value is our experience, professionalism, reliability, and unique solutions.
Why not just hire an in-house designer or freelancer?
In our “Retainer” collaboration product, we provide a comprehensive partnership. On our side, you'll have a team of specialists, and if you need a motion designer instead of a graphic designer, we're able to offer that. When it's necessary to involve a senior, experienced designer for just a few hours, we'll be pleased to provide that. Within the retainer, you have access to a service that cannot be replaced by a single in-house designer. It's a long-term partnership based on your current needs.
BUILDING WITH US
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MARTIN EGRT
Contact for business

Ready to build
your future?

We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
WORK WITH US

business@gradual.works

GMT+1  Prague

gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Kamenicka 673/5
170 00 Prague
Czech Republic
Date of Incorporation and Registration:
November 4, 2024, C 412855
Registered with the Municipal Court in Prague
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