OUR SOLUTIONS

Exceptional design doesn’t just support your strategy—it accelerates it, making your vision felt and understood.

Brand

Starter

Basic pack for quick branding
2 weeks

Logo
Color Palette
Typography
Design templates
Brand Manual in Figma
More info
With this product, you’ll get your logo, brand identity and basic brand guidelines in just 2 weeks. We’ll simplify the process and focus exclusively on your project to deliver fast results. While the outcomes are more streamlined, we prioritize your brand above all others, ensuring you have everything you need to kickstart your business. 
This product is a fast-track solution to get your brand up and running with the essentials, crafted with dedication and care.

Grow

Ideal for businesses that wish
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to kickstart ther new brand

7 weeks

Brand Workshop
Concept Development
Logo
Color Palette
Typography
Visual Content
Social Direction
Design Templates
Motion Principles
Custom Brand Manual
More info
Ready to bring your brand to life with full commitment? We’ll begin with an in-depth brand workshop to uncover your core needs, then dive into the design process, providing custom options that truly reflect your brand’s identity. 

With comprehensive brand guidelines and design templates, including merchandise, we’ll ensure everything is polished and ready for launch. This thorough, dedicated approach guarantees a cohesive and professional brand that sets you up for lasting success.

Custom

Build your own project. 
Custom to meet your exact specs.

More info
With this product, you’ll get your logo, brand identity and basic brand guidelines in just 2 weeks. We’ll simplify the process and focus exclusively on your project to deliver fast results. While the outcomes are more streamlined, we prioritize your brand above all others, ensuring you have everything you need to kickstart your business. 
This product is a fast-track solution to get your brand up and running with the essentials, crafted with dedication and care.

Strategy

Go-to Market

Comprehensive strategy
to bring your product to market

Targeting,Segmentation and ICPs
Buyer personas mapping
Value proposition & Messaging 
Competition mapping 
Pricing strategy
Customer journey & experience

Sales

Ideal for those who struggle
efficiently selling their product

ICP & IBP mapping
Sales messaging
Sales templates design
(pitch decks, one pagers, case studies)
Sales automation & processes

Marketing

Suited for those who need
support on demand generation

Communication strategy
Strategy for different channels
Story telling & visual story telling Marketing design
(templates for digital marketing, social media)
Landing pages
Lead magnets
Events design support

Website

Starter

xxxxx
x weeks

Onepage Website
Marketing / Lead capture landing pages WebFlow / Framer / Figma sites
More info
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Advanced

Ideal for brands looking for
unique design and development
8–12 weeks

Everything in Starter
+ Discovery Workshop
UX/UI Design
3+ Pages Concept development Information architecture & Sitemap WebFlow / Framer / Figma sites
More info
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Custom

Build your own project. 
Custom to meet your exact specs, including custom development, e-commerce integrations etc.

More info
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Apps

Starter

xxxxx
x weeks

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More info
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Advanced

xxxxx
x weeks

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More info
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Custom

xxxx

More info
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Don’t have work for full time designer?
Hire external collaborator on long-term retainer.

Premium quality creative at lean rates for growing businesses. 
Packaged as retainer for subsequent projects.

RETAINER TYPES

Seed

40 hrs / mo
pause or cancel anytime

Grow

80 hrs / mo
pause or cancel anytime

Thrive

160 hrs / mo
pause or cancel anytime

HOW IT WORKS FOR
ALL RETAINER PLANS
Full Creative Service Capabilities
Coverage from Kickoff to Execution
Award-Winning Premium Talents
Creative Direction
Two ongoing tasks
Multiple revisions
Access to 2 services
Lightning turnarounds
Project Management
Easy Add-On Services Mid-Project
ENDLESS POSSIBILITIES
Social Media
Presentation Design
Packaging & Merch
Print & Digital Reports
Motion Animations
Print Design
Events Materials
Web Design Support
Art Direction
Strategy Consultation
Marketing Consultation
Sales Consultation
BUILDING WITH US
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JINDRA BENKO
Contact for business

Not sure what you need?

Who we build for.
Built for the ambitious.

STARTUPS
B2C Early Stage startup
Brand Strategy / Strategic Positioning
Defining your voice and market position`

Identity from Scratch
Crafting visual identities from the ground up 

Digital Product Design
Seamless UX/UI for web and mobile ecosystems

Motion & Video
Bringing your brand to life through movement

Structural & Visual Packaging
B2C Scaleup
Brand Rebranding & Visual Refresh
From subtle evolution to a complete identity overhaul

Omnichannel Campaigns Sub-headline
High-impact creative for Performance, TV, and OOH that cuts through the noise

High-End Websites Sub-headline
Bespoke web experiences built on the intersection of brand and technology

Product Design & Ecosystems
Scalable UX/UI and robust design systems for seamless digital products

Customer Journey & CX Mapping
Ensuring a consistent brand experience across every touchpoint, from first ad to final sale

Content & Visual Storytelling
Bringing narratives to life through motion design, custom illustration, and brand films
B2B Early Stage startup
Brand & GTM Strategy
Aligning your vision with market reality to ensure every move is a winning one

Digital Product Design
End-to-end UX/UI for web and mobile ecosystems, built to scale from day one

High-Performance Websites
Bespoke digital experiences where premium aesthetics meet technical excellence

Acquisition Landing Pages
Conversion-optimized layouts designed to turn interest into measurable growth

Sales Enablement & Investor Collateral
Strategic pitch decks, case studies, and one-pagers that close deals and secure funding
B2B Scaleup
GTM Strategy
Navigating your market entry with precision

Brand Evolution
Redesigning identities to capture the upmarket

Sales Enablement
High-stakes pitch decks, one-pagers, and case studies

Digital Products & Design Systems
Scalable UX/UI and robust design systems

Event Experience & Environment Design
Immersive physical and digital environments for events
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Enterprise
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Small/Medium Businesses
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Public Institutions
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Strategy is the foundation.
Design is the force.

We turn abstract business goals into visual systems that command attention and drive results.

Designing every touchpoint

Content Design
Every great story needs supporting visuals. We create illustrations, icons, and custom photography that enhance your message and elevate your brand’s content. Whether it’s for digital platforms or print, handcrafted or artificially created, our designs make your content stand out.
Motion Reel
Whether you’re unveiling a new brand or explaining your services, our motion design captures attention and communicates your message effectively. From storyboarding to animation, we ensure every frame is engaging and aligned with your brand identity.
Interactive Design
Bringing your website to life with dynamic, interactive design. Sometimes, baked animation isn’t enough—you want your site to feel alive, responding to users in real time. Whether it’s a playful interactive element or a generative tool that creates endless possibilities, we craft experiences that engage, surprise, and immerse.
Naming
Crafting the perfect name for your brand, product, or service that aligns with your vision and values. Our approach blends creativity, strategy, and cultural relevance to ensure your name resonates with your audience and stands the test of time. From brainstorming to trademark checks, we’ve got it covered.
Web Design
Simple yet impactful websites tailored for clear communication and intuitive user experience. Our one-pager designs focus on your core message, making them perfect for startups, event presentations, or streamlined online presences.
Motion Reel
Whether you’re unveiling a new brand or explaining your services, our motion design captures attention and communicates your message effectively. From storyboarding to animation, we ensure every frame is engaging and aligned with your brand identity.
3D assets
Bringing your ideas to life with high-quality 3D models and visualizations. From product renders to immersive digital environments, our 3D assets add depth and realism to your brand’s visual storytelling.
Art Direction
Art direction keeps your brand’s visual identity consistent across all platforms, from TV ads to digital campaigns and print. As your trusted partner, we guide the visual direction and collaborate with other suppliers to ensure every touchpoint reflects your brand’s essence. Through expert art direction, we make sure your brand always stands out, no matter the medium.
Package Design
Package design is more than just wrapping—it’s your brand’s first impression. It combines aesthetics, functionality, and strategy to create packaging that not only looks great but also communicates your brand’s values and attracts customers. From the shape and materials to colors, typography, and messaging, every element works together. Package design doesn’t just protect your product; it elevates it, making it irresistible to your target audience while staying true to your brand identity.
Custom Typeface
Give your brand a distinctive voice with a custom typeface designed to reflect its personality and values. From elegant serif fonts to bold and modern sans-serifs, we create typefaces that enhance your visual identity and set you apart.

15+

Years of strategic craft

300+

Identity & Motion projects

2×

Faster brand evolution

100%

Commitment to your growth

BUILDING WITH US
martin_colour_small
Martin EGRT
Contact for design

Got a design challenge on your mind?

WORK WITH US

business@gradual.works

GMT+1  Prague

gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Kamenicka 673/5
170 00 Prague
Czech Republic
Date of Incorporation and Registration:
November 4, 2024, C 412855
Registered with the Municipal Court in Prague
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