LEVELUP

Bold, motion-first identity for a brand that never stands still – Fresh and Playful Business Consultancy

2025

BRAND / CONTENT DESIGN / MOTION PRINCIPLES / REEL / ART DIRECTION

LevelUP helps entrepreneurs grow through gamification and workshop-driven visuals. We designed a bold, dynamic identity with a transforming logo, symbolizing progress. Rounded blocks and bold colors add playfulness, while structured branding ensures clarity and impact.

IDENTIFY

LevelUP was created to help entrepreneurs build great companies from good ones. They help people and businesses develop their potential and move to the next level. As part of a company workshop, we defined initial concepts for design work as – common sense, teamwork, partnership approach. The brand attributes then became words like building, growth, progressive, inspirational, and playful. The owners are young, yet already experienced people, and they are not afraid to be distinctive.
 

DESIGN

The Level Up logo can be paused and used. Of course, there is also a basic form that is static. It also symbolizes moving to a higher level. Even in its basic form, the play with different levels is noticeable, which evokes growth and progress. 

Growing blocks, which visually derive from the logo, also take the form of classic graphs. We designed rounded inner and outer corners, which brings softening and playfulness. This aesthetic manifests itself in an enlarged form at the beginning of presentations and, in combination with bold colors, brings an authentic and unmistakable appearance.

As further inspiration for our design work, we used references from the gaming industry. In combination with the name 'Level Up,' which itself hints at games, we created a visual identity that transforms. It points to growth, but also occasional setbacks, which belongs not only to games.

IMPLEMENT

We managed to pleasantly surprise the client with a bold and distinctive concept. We handed over a brand manual, presentation layouts, designed communication for social media, and examples of use in dynamic form. As one of the founders of LevelUP Max mentioned, we built a clear and structured identity for their consulting project, with a systematic approach from the first meetings to the final concept. The process was smooth and always on time.

CREDITS

CREATIVE DIRECTION
Martin Egrt

DESIGN
Markéta Steinert
Martin Egrt
Adam Uchytil

MOTION DESIGN
Martin Egrt

WORK WITH US

business@gradual.works

GMT+1  Prague

gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513

Kamenicka 673/5
170 00 Prague
Czech Republic

Date of Incorporation and Registration:
November 4, 2024, C 412855
Registered with the Municipal Court in Prague