Project
Designing for Designers – Pavlis
Designing for
Designers – Pavlis
Pavlis is an AI-powered startup revolutionizing the way product designers create and manage technical drawings. By leveraging advanced machine learning, the platform automates repetitive, time-consuming drafting tasks — allowing designers to focus on problem-solving and creativity instead of manual detail work.
Pavlis is an AI-powered startup revolutionizing the way product designers create and manage technical drawings. By leveraging advanced machine learning, the platform automates repetitive, time-consuming drafting tasks — allowing designers to focus on problem-solving and creativity instead of manual detail work.
Identify
Named after its founder, Pavlis marks a bold shift in the brand’s positioning — from a general design tool to a specialized, AI-driven platform focused on the automation of technical drawings. This transformation called for a more technology-forward identity that reflects both precision and innovation. The visual language draws heavily from the world of drafting, with inspiration taken from technical blueprints and the distinctive "dimension line" symbol commonly used to indicate measurements. This graphic motif became a central element of the brand, capturing the essence of structure, accuracy, and the new intelligent core of Pavlis.
Named after its founder, Pavlis marks a bold shift in the brand’s positioning — from a general design tool to a specialized, AI-driven platform focused on the automation of technical drawings. This transformation called for a more technology-forward identity that reflects both precision and innovation. The visual language draws heavily from the world of drafting, with inspiration taken from technical blueprints and the distinctive "dimension line" symbol commonly used to indicate measurements. This graphic motif became a central element of the brand, capturing the essence of structure, accuracy, and the new intelligent core of Pavlis.
Design
The identity draws from the world of technical documentation — structured layouts, grid systems, and a typographic voice that feels engineered yet human. Subtle UI cues and a strong, tech-forward color palette reflect the platform’s digital roots. The result is a brand that feels smart, efficient, and quietly powerful — just like the AI engine behind Pavlis.
The identity draws from the world of technical documentation — structured layouts, grid systems, and a typographic voice that feels engineered yet human. Subtle UI cues and a strong, tech-forward color palette reflect the platform’s digital roots. The result is a brand that feels smart, efficient, and quietly powerful — just like the AI engine behind Pavlis.
Implement
The new identity was carefully implemented across print materials and merchandise, ensuring every touchpoint aligned with the highly technical nature of the Pavlis platform. From grid-based layouts in brochures to minimal, data-inspired patterns on apparel, each application reinforces the brand’s engineered aesthetic. Custom typographic systems, precise spacing, and the consistent use of drafting-inspired graphics — including the signature dimension line — create a cohesive visual language that feels both functional and refined. Whether on a tech-spec sheet or a branded notebook, the design speaks the same clear, technical language as the product itself.
The new identity was carefully implemented across print materials and merchandise, ensuring every touchpoint aligned with the highly technical nature of the Pavlis platform. From grid-based layouts in brochures to minimal, data-inspired patterns on apparel, each application reinforces the brand’s engineered aesthetic. Custom typographic systems, precise spacing, and the consistent use of drafting-inspired graphics — including the signature dimension line — create a cohesive visual language that feels both functional and refined. Whether on a tech-spec sheet or a branded notebook, the design speaks the same clear, technical language as the product itself.
Credits
Creative Direction
Marketa Steinert
Visual Identity
Marketa Steinert
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your options.
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We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need? Let’s have a chat to explore your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Date of Incorporation
and Registration: November 4, 2024
C 412855 registered with
the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Czech Republic