As further inspiration for our design work, we used references from the gaming industry. In combination with the name 'Level Up,' which itself hints at games, we created a visual identity that transforms. It points to growth, but also occasional setbacks, which belongs not only to games. The Level Up logo can be paused and used. Of course, there is also a basic form that is static. It also symbolizes moving to a higher level. Even in its basic form, the play with different levels is noticeable, which evokes growth and progress. Growing blocks, which visually derive from the logo, also take the form of classic graphs. We designed rounded inner and outer corners, which brings softening and playfulness. This aesthetic manifests itself in an enlarged form at the beginning of presentations and, in combination with bold colors, brings an authentic and unmistakable appearance.