Project
Czech Orienteering
– Community Driven Sports Organization
Czech Orienteering
– Community Driven
Sports Organization
Czech Orienteering’s identity combines community, nature, and adventure. We created a logo merging the start symbol and Czech flag, with iconic orange and map lines for clarity. A mascot engages younger audiences, and the streamlined design unifies communication across sub-brands.
Czech Orienteering’s identity combines community, nature, and adventure. We created a logo merging the start symbol and Czech flag, with iconic orange and map lines for clarity. A mascot engages younger audiences, and the streamlined design unifies communication across sub-brands.
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Identify
The Czech Orienteering project began as a competition we won, focusing on community, family atmosphere, and a deep connection with nature. Adventure and unpredictability are key values, as in many sports, but in the forest, you never know what to expect.
The Czech Orienteering project began as a competition we won, focusing on community, family atmosphere, and a deep connection with nature. Adventure and unpredictability are key values, as in many sports, but in the forest, you never know what to expect.
Design
The brand represents local clubs, the Czech Republic in orienteering, and the sport within the context of other Czech sports. We merged the classic start symbol with the Czech flag, creating a logo that reflects both. The symbol appears on every map, accented with the iconic orange color. We also incorporated the north-south lines from the map for better recognition and coherence across materials. To engage younger audiences, we added a mascot illustration set to make the brand more relatable.
The brand represents local clubs, the Czech Republic in orienteering, and the sport within the context of other Czech sports. We merged the classic start symbol with the Czech flag, creating a logo that reflects both. The symbol appears on every map, accented with the iconic orange color. We also incorporated the north-south lines from the map for better recognition and coherence across materials. To engage younger audiences, we added a mascot illustration set to make the brand more relatable.
Implement
With many sub-brands under Czech Orienteering, we streamlined and unified the organization’s communication. We believe our identity will represent Czech Orienteering effectively both at home and internationally.
With many sub-brands under Czech Orienteering, we streamlined and unified the organization’s communication. We believe our identity will represent Czech Orienteering effectively both at home and internationally.
Credits
Creative Direction
Martin Egrt
Visual Identity
Martin Egrt
Kristýna Marková
Luisa Váchová
Graphic Design
Kristýna Marková
Martin Egrt
Illustration
Luisa Váchová
Motion Design
Martin Egrt
Not sure what you need?
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Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need?
Let’s have a chat to explore
your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Not sure what you need? Let’s have a chat to explore your options.
Book a call
Free 30 minutes
We’ll review your current situation and explore how we can best support your needs.
If it feels like a good fit, we can begin planning the project, or alternatively, we can schedule a more detailed brand workshop to dive deeper into your goals and needs, and decide on the best path forward from there.
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o. / Limited Liability Company
Company ID: 22224513
Date of Incorporation and Registration: November 4, 2024
C 412855 registered with the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Prague/Brno
6:34:49 AM
gradual.works s.r.o.
Limited Liability Company
Company ID: 22224513
Date of Incorporation
and Registration: November 4, 2024
C 412855 registered with
the Municipal Court in Prague
Kamenicka 673/5
170 00 Prague
Czech Republic